SEO Techniques For Increasing Keyword Rankings


SEO or a short term for Search Engine Optimization is an active practice of outnumbering visitors by improving both intrinsic and extraneous aspects of a web, therefore increasing the volume of traffic to the site. This can be possible if the website ranks itself at the highest position in a search result of a particular search engine. Internet users usually click on search results that are posted first before them. It’s rare that they scan through pages just to look and read for the facts that they need.


SEO techniques are used in all different shapes and sizes for the purpose of increasing rankings on Google for a given keyword. There are hundreds of techniques and ranking factors that go into ranking at the top of
Google for a given keyword but what it all comes down to is the creation of relevance.

If you want to top Google for your chosen keyword, you need to create relevance throughout every stage of Google’s crawl of your site. The starting place is the links that point to your target page.

First of all the links should preferably be from another page which is relevant to the content on your page. It does not have to be exact, but it needs to be topically linked in some way. Also, the anchor text needs to include the keyword you are targeting. I would not recommend creating every link with the identical anchor text but would use similar anchor variations.

search engine optimization

Search engines have caught on SEO techniques like keyword spamming and nonsensical SEO articles that have been spun. After looking into it, I would never use SEO techniques like spinning articles because these companies use machines to spin it. It never makes a lick of sense; it often isn’t enough for ezine articles, price, and manual services don’t put much care into it. Search engines do check for proper SEO content writing before posting this stuff.

When you feel you have mastered the basics, it is time to move on to more advanced SEO techniques. If you truly have mastered the basics, the advanced techniques would seem simple since all of it is based on the basics. In a way, the basics are the building blocks. Miss one, and the whole foundation will rock, the structure will fall.

A good rule of thumb regarding this issue is never to link to a “link farm” or a “Free for ALL” link page. These websites deal in every under-handed cheap trick they can find to bypass Google’s strict submission rules, thereby bringing every other website linked to them down in the gutter. Make sure that all of your links lead Google and your site visitors to reputable pages at all times.

Link exchanges are considered one of the cheapest methods in SEO. This can be done by contacting a website owner and have your website address posted on his and vice versa. Sometimes, this act will not even cost you at all while others require you to pay for the link. You should also be aware of who’s who are you linking to. If you have a totally unrelated niches or themes, this would severely damage your reputation in the search engines eyes.

The keywords added in the content of the site should be totally related to the nature or type of business and services offered. This will not only help the potential customers to easily remember your services, but it will also help to have a top ranking on the search engine results. With the help of targeted keyword phrases and accurate keyword density, the search engine crawlers or spiders will be able to crawl on the web pages of your site and rank it in the top positions thereby increasing your web popularity.

The second view is that it’s a waste of time reporting these sites to Google. Odds are if the technique that is in question truly is questionable or against Google T.O.S then they will get caught and banned anyways. Why waste your time reporting them when you can use the time to create unique content and build a quality search engine friendly links to your site? Leave the reporting and or disciplining to others, you have better things to do with your time.

Search for your targeted keywords and visit the top ranking sites. Pay attention to exactly how they are incorporating the keywords into their own business. Never copy what is being done, but improve on it. Be more thorough, add more content, be a little more outrageous!